Flex · $0 a month
No monthly fee. You only pay for the orders you ask.
You pay per order we ask for a review, not per message. Each order includes the request, the reminders and the automatic reply if your customer answers the chat. Everything is charged in US dollars on your Shopify bill.
Flex · $0 a month
No monthly fee. You only pay for the orders you ask.
Plus · $15 a month
Cheaper orders, your own WhatsApp and review import.
Pro · $39 a month
The lowest price per order, the API and assisted migration.
| Flex | Plus | Pro | |
|---|---|---|---|
| Monthly fee | $0 | $15 | $39 |
| Leadit Reviews WhatsApp and email | ✓ | ✓ | ✓ |
| Photo and video in reviews | ✓ | ✓ | ✓ |
| Reviews on the product page | ✓ | ✓ | ✓ |
| Moderation | ✓ | ✓ | ✓ |
| Public link and QR | ✓ | ✓ | ✓ |
| Export reviews | ✓ | ✓ | ✓ |
| Import reviews | — | ✓ | ✓ |
| Your own WhatsApp (webhook) | — | ✓ | ✓ |
| API | — | — | ✓ |
| Store review (Shopify POS) | — | — | ✓ |
| Hide the Leadit Reviews signature on the form | — | — | ✓ |
| Assisted migration: we import your reviews for you | — | — | ✓ |
| Priority support on WhatsApp | — | — | ✓ |
The price depends on the country of your customer’s phone, not your store’s. You’re only charged if the WhatsApp was delivered; if it isn’t, your customer gets the email.
| Zone | Main countries | Flex | Plus | Pro |
|---|---|---|---|---|
| 1 | Brazil, Colombia, Canada | $0.04 | $0.035 | $0.032 |
| 2 | Mexico and countries not in another zone | $0.06 | $0.045 | $0.039 |
| 3 | Rest of Latin America | $0.07 | $0.055 | $0.05 |
| 4 | Peru, Argentina, Chile, Spain* | $0.15 | $0.13 | $0.125 |
Look for your customers’ country with Ctrl + F (on a Mac, Cmd + F). A country that isn’t on any list is zone 2. We review the zones every time Meta changes its rates (January, April, July and October); the price of each zone doesn’t change.
There the request goes out by email. If you want to send them WhatsApp from your own number, use your own channel, at your own responsibility.
* Spain: only if your customer agreed to WhatsApp or SMS marketing on that same phone (the Shopify checkout checkbox). Otherwise the request goes out by email.
These are the orders you don’t pay WhatsApp for: the ones sent by Leadit Reviews email, the ones sent through your own channel (webhook or API) and the ones that never get to a review request.
| Flex | Plus | Pro | |
|---|---|---|---|
| Included per month | 500 | 5,000 | 10,000 |
| By Leadit Reviews email | $0.01 per order | Counts as 4 of the included | Counts as 4 of the included |
| Through your own channel or with no request | Counts as 1 of the included | Counts as 1 of the included | Counts as 1 of the included |
| Above the included | $2 per 1,000 | $2 per 1,000 | $2 per 1,000 |
An email order counts as 4 on Plus and Pro because it includes up to 4 emails: the request and 3 reminders. Above the included amount it comes to $0.008.
What you pay for WhatsApp and email in each period never goes over your cap. You change it in Settings → Monthly spending cap: you can raise it as much as you want, but never below your plan’s minimum.

| Flex | Plus | Pro | |
|---|---|---|---|
| Minimum cap | $60 | $90 | $150 |
When you reach the cap:
Requests on hold go out on their own as soon as you raise the cap or the next period starts. If they wait more than 14 days, they’re discarded. Home lets you know at 80% and 100%, and we send you an email.
A store in Mexico with 400 orders a month, all with a phone number:
| Flex | Plus | Pro | |
|---|---|---|---|
| Monthly fee | $0 | $15 | $39 |
| 400 orders by WhatsApp | $24 | $18 | $15.60 |
| Total per month | $24 | $33 | $54.60 |
With few orders, Flex is cheaper. Plus and Pro pay off when you need what they include: your own WhatsApp, import, the API or priority support, or when your orders grow and the price per order weighs more than the monthly fee.
You change plans from Settings → Plan → Change plan, on Shopify’s plans page.